California Giant Berry Farms Partners With OnePointOne to Boost Berry Innovation

California Giant Berry Farms Partners With OnePointOne to Boost Berry Innovation

Watsonville, CA…California Giant Berry Farms and OnePointOne announce their strategic partnership aimed at increasing berry output and availability through vertical farming and data-driven berry cultivation. Silicon Valley based OnePointOne has developed revolutionary automated, indoor, vertical farming technology that offers superior product yields and quality, while also enabling crops to be grown closer to the end […]

Functional Beverage Co., LIFEAID Launches FITAID Strawberry Lemonade for Summer

Functional Beverage Co., LIFEAID Launches FITAID Strawberry Lemonade for Summer

Santa Cruz, CA…LIFEAID Beverage Co. brings the first flavor variation of its most popular blend, FITAID, to market. FITAID, the blend specifically formulated for post-workout recovery, has traditionally been known for its refreshing Citrus Medley flavor. Using the same proprietary blend as the original, FITAID Strawberry Lemonade joins the brand’s line up just in time […]

Investigations Underway Into Two Shootings on Hwy 129

Investigations Underway Into Two Shootings on Hwy 129

Watsonville, CA…From the Santa Cruz Sheriff’s Dept…”HIGHWAY 129 CLOSED BETWEEN BLACKBURN ST AND LAKEVIEW RD. Deputies are currently investigating a shooting that occurred overnight. One person was injured, but is expected to be okay. This is an active crime scene and we are asking you to avoid the area. This is unrelated to the shooting […]

Mass Incarceration, Police Reform and Petty Crime: A Conflicted Community

Mass Incarceration, Police Reform and Petty Crime: A Conflicted Community

Santa Cruz, CA…Santa Cruz County Law Enforcement Leadership addresses why people committing certain crimes don’t go to jail, the reality of prison realignment in our communities, and the conflicting priorities. Santa Cruz County Police Executives and Sheriff include; Santa Cruz Chief of Police Andrew Mills, Deputy Chief Bernie Escalante, Santa Cruz County Sheriff Jim Hart, […]

Santa Cruz County Bank Announces Promotion of Jon Sisk

Santa Cruz County Bank Announces Promotion of Jon Sisk

Santa Cruz, CA…Santa Cruz County Bank (OTC: SCZC), with assets over $1.5 billion, is a top-rated community bank headquartered in Santa Cruz County. The Bank is pleased to announce the promotion of Jon Sisk from Regional President to Regional President/Chief Banking Officer. In his new role Jon will expand his leadership in the planning, development and execution of […]

A Billion Here, A Billion There and Pretty Soon, You’re Talking Real Money ~ Santa Cruz Chamber of Commerce

A Billion Here, A Billion There and Pretty Soon, You’re Talking Real Money ~ Santa Cruz Chamber of Commerce

Soquel, CA…The remarkable and legendary US Senator from Illinois, Senator Everett Dirksen, was noted as saying this line during a discussion of a spending bill before the Senate in the 1960s: “A billion here, a billion there and pretty soon, you’re talking real money.”  Actually, there is no formal record that the Senator said those […]

Shots Exchanged Between Parties on Elm Street near Pacific Avenue

Shots Exchanged Between Parties on Elm Street near Pacific Avenue

Santa Cruz, CA…On May 31, 2021, at approximately 12:23 a.m., SCPD responded to multiple reports of shots fired in the 100 block of Elm Street at Pacific Avenue. Witnesses described two suspects shooting at each other, then fleeing the scene in vehicles. No victims were located or went to local medical facilities for treatment. Officers […]

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