California Calls for Drivers to “Be Work Zone Alert” On State Highways

Caltrans will unveil a new highway work zone safety campaign featuring kids of Caltrans’ very own workers displayed on nearly 60 billboards statewide asking drivers to “Be Work Zone Alert.” The message combats distracted driving in highway work zones and expands the definition of a work zone beyond “cones.”

Caltrans Director Malcolm Dougherty
Children of Caltrans field workers and their parents
California Highway Patrol Valley Division Chief Willie Godinez
California Office of Traffic Safety Director Rhonda Craft

10:00 a.m., Monday, June 16

1115 Fee Drive, Sacramento CA 95815 (in front a billboard for the campaign)
Parking lot of Luxury Motor Cars

VISUALS: Outdoor billboard for the new campaign
Images of other Be Work Zone Alert billboards across the state
Children of Caltrans workers featured in ads statewide
Video interviews of Caltrans workers’ children

INTERVIEWS: Caltrans Director Malcolm Dougherty
CHP Valley Division Chief Willie Godinez
OTS Director Rhonda Craft

Children and other family members will be available for interviews after the event.

NOTE: When interviewing the children, please be sensitive to the nature of your questions. Do not ask questions that provoke fear about their parents’ safety.